About

I help brands turn marketing spend into actual growth.

Ten years across the full funnel, from sales to SEO to paid media to CRO and analytics, plus the product experience to understand the whole picture.

I didn't start in marketing. I started in sales, where you learn fast that nothing matters except whether someone actually buys. That lesson has shaped everything since.

From sales I taught myself SEO, then expanded into paid media, social, CRO, analytics, branding, and full-funnel growth across B2B, B2C, and ecommerce. I did an MBA in the UK and spent years working with UK companies. Along the way I built two functional product MVPs from scratch, so I understand product and distribution, not just marketing.

That combination is rare, and it's the reason my campaigns work. I don't run ads in a silo and hope. I think about the whole journey, from the first click to the closed deal, because that's what actually determines whether your money turns into customers.

What I bring

A full-funnel operator, not a single-channel specialist.

Sales-first thinking

I came up in sales, so I optimise for revenue and qualified pipeline, not vanity metrics. Every campaign is judged on whether it brings in buyers.

Genuinely full-funnel

Paid, SEO, social, CRO, analytics, and email. I can own one channel or the whole funnel, and I understand how they fit together.

Across business models

B2B, B2C, and ecommerce. Having built two product MVPs solo, I understand what happens after the click and how to turn distribution into growth.

Let's find out where your growth is hiding.

Book a free 30-minute strategy call. We'll look at your funnel together and I'll give you my honest read on the biggest opportunity, whether or not we work together.

Book a free strategy call Or book a Pipeline Audit