Paid Media & PPC

Paid campaigns built for qualified leads and real ROAS.

I run Google, Meta, and LinkedIn ads with tight targeting and sharp creative that bring in buyers who actually convert, not just cheap clicks.

Book a free strategy call

Paid media is the fastest way to put your product in front of the right people, and the fastest way to waste money if it's done carelessly. The difference is almost always in the details: who you target, what you say to them, and whether you're measuring the right outcome.

I focus paid budget on the people who look like your best customers, rather than chasing the cheapest possible clicks. Cheap clicks are easy. Profitable growth is what actually matters.

Channels I run

  • Google Ads. Search that captures high-intent demand, Shopping for ecommerce, and retargeting to bring back people who didn't convert first time.
  • Meta Ads. Facebook and Instagram for B2C and ecommerce, with creative-led testing built to find what scales.
  • LinkedIn Ads. The strongest channel for reaching specific B2B buyers by role, company, and seniority, set up to optimise for lead quality.

Why most paid media underperforms

Three things sink most accounts: targeting that's too broad, creative that doesn't speak to a real buyer, and tracking that can't tell good leads from bad. I fix all three. Tighter audiences, messaging built around your actual customer, and conversion tracking that lets us double down on what works.

Typical engagement includes

  • Account audit and restructure, or fresh build
  • Audience and targeting strategy
  • Ad creative and copy direction
  • Conversion tracking and analytics integration
  • Ongoing optimisation and monthly reporting

Start with a Pipeline Audit

If you're already spending and not sure it's working, the fastest first step is a fixed-scope audit. I tear down your current account, show you exactly where budget is leaking, and give you a prioritised plan, whether or not we work together after.

Questions

Common questions

Which platform is best for my business?
It depends on your buyer. Google captures people already searching, Meta is strong for B2C and ecommerce discovery, and LinkedIn reaches specific B2B roles. I'll recommend the mix that fits your goals rather than pushing one channel.
My ads aren't converting. Can you fix an existing account?
Yes. A lot of my work is fixing accounts that spend but don't convert. That's exactly what the Pipeline Audit is for: I find what's leaking budget and give you a clear plan to fix it.
How much ad budget do I need?
Enough to gather meaningful data, which varies by channel and industry. I'd rather you start sensibly and scale what works than burn a large budget before we know what converts. We can size this on a call.

Let's find out where your growth is hiding.

Book a free 30-minute strategy call. We'll look at your funnel together and I'll give you my honest read on the biggest opportunity, whether or not we work together.

Book a free strategy call Or book a Pipeline Audit