Practical thinking on paid media, SEO, conversion, and the rest of the funnel. Written for people who care about revenue, not buzzwords.
Most marketing reports are full of numbers that look good and mean nothing. Here's how to tell vanity metrics from the ones that actually predict revenue.
The honest answer depends on three things about your business. A simple framework for deciding where your first marketing dollar should go.
Before spending more on ads, it's worth knowing where your current budget leaks. Here's what I look for and why it usually pays for itself.
Book a free 30-minute strategy call. We'll look at your funnel together and I'll give you my honest read on the biggest opportunity, whether or not we work together.